The 10/5/5 Theory of Selling was propounded by George Emetuche in 2018 as a theory for customer acquisition, retention, and expansion. Salespeople often struggle to acquire and retain customers because they lack clear, measurable sales strategies that will enable them to achieve their goals (Emetuche, 2018). Efforts without a defined objective will likely end in […]
READ MOREThe Fishing Metaphor Theory of Selling was propounded by George Emetuche in 2014 and later expanded in 2017 (Emetuche, 2014, 2017). The theory posits that the art of fishing is likened to the art of selling. In fishing, the fisherman is looking for fish, and in selling, the salesperson is looking for customers or prospective […]
READ MOREEthical selling behaviour has become an important subject in the process of customer acquisition. Due to the level of cultural competition in the business environment. A lot of salespeople are likely to cut corners in the bid for a larger market share of the market for their individual firms. Thus, more emphasis is being placed […]
READ MOREThe Fishing Metaphor Theory of Selling. The Fishing Metaphor Theory of Selling was propounded by Emetuche in 2014 and later expanded in 2017. Emetuche posits that the art of fishing is likened to the art of selling. In fishing, the fisherman is looking for fish, and in selling, the salesperson is looking for customers or […]
READ MOREThe broken window theory states that one broken window unrepaired sends a wrong signal to everyone who passes by that no one is in charge in the place. The broken window theory tells that the standard is low and everyone should behave the way they like. That’s the wrong approach to life! Fix the […]
READ MORESuccess is nearer when we set goals in the right places. I believe that achieving success in life is intentional. You must follow the path that leads to success. No excuses! The second half and third quarter of the year is here already. It’s ideal to check how we are performing in key areas of […]
READ MOREThis revised edition of the article will go deeper in the conversation. The article will make a case for finding a healthy balance between human intelligence and artificial intelligence in workplace productivity. Before you continue reading, let me quickly request that you allot five – seven minutes to read this piece. Trust me, it’s […]
READ MOREA winner is just a loser who tried one more time.” – George M. More. One of the rules of success is preparation. The more you go through the right preparation, the more you expand your opportunities to succeed. Abraham Lincoln said, “Give me six hours to chop down a tree and I will spend […]
READ MOREYesterday 5th July, Norwegian national team defeated Brazil by two goals to one. One of the things that stood out was where a tree made a forest! Haaland of Norway scored two goals that sent Brazil home. Football lovers thought that Brazil would be Samba Boys in the field but Haaland and his team […]
READ MOREThe greatest treasure is not having more, it is needing less. -Stoic Philosophy A person who needs everything will never feel rich. But a person who appreciates what he already has owns the greatest treasure. Working hard to be rich or wealthy is awesome. It helps to create value in our world. But there’s […]
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